How we helped Araz grow sales by 210% without constant discounts.
By changing how the brand looked and felt online, we built an advertising system that brought in $4.20 for every $1 spent.
The Brand
Araz Bedding
Luxury bedding and home textiles
- Total sales growth over the year
- +210%
- Return on ad spend
- 4.2×
- Average order value
- +38%
- Cost to acquire a customer
- −26%
01 / The Quick Summary
Great products.
Wrong perception.
Araz had the quality and the premium price point. What it needed was an online experience and advertising approach that looked, and performed, like a luxury brand.
The Goal
Sell the quality, not the discount.
Araz makes some of the best luxury bed sheets on the market, but their profits were shrinking. They were selling an expensive product but using the same basic ads as cheap, low-quality competitors. They needed a way to get new customers without constantly running 30% off sales.
How We Fixed It
Better offer. Better visuals. Smarter ads.
We changed what they sold by grouping items into complete bundles. Then, we completely upgraded their videos and photos to look like a high-end brand, and set up a smart ad system using Facebook, Instagram, and Google to reach people willing to pay for quality.
02 / The Challenge
The problem?
Looking like a cheap brand.
When you sell luxury bedding, your biggest enemy isn’t other luxury brands, it is the endless sea of cheap products that look exactly the same in pictures. Before partnering with us, Araz was trying to win by talking about features, like “thread count.”
- 01
Boring ads
They used plain photos with white backgrounds that did not look expensive.
- 02
Lost profits
To get people to actually buy, they had to run constant flash sales. This trained their customers to only buy when things were cheap.
- 03
High ad costs
Because their ads were not standing out, it was getting too expensive to get a single person to click and buy.
Stop selling bed sheets. Start selling the feeling of sleeping in a 5-star luxury hotel.
03 / The Approach
Three changes.
One stronger brand.
A more valuable offer, a premium creative identity, and an advertising system designed to work together.
01Fixing the Offer
Make it easier to buy more.
Before we spent any money on ads, we fixed the math. It is hard to make a profit selling just one sheet at a time online.
So, we introduced the “Sleep Sanctuary Bundle”, grouping a duvet cover, a fitted sheet, and pillowcases into one complete package.
By pushing this bundle in our ads, customers naturally spent 38% more per order. This gave us the extra profit we needed to run better ads.
The New Offer
The Sleep Sanctuary Bundle.
+38%Order Value
- Duvet cover01
- Fitted sheet02
- Pillowcases03
A Different Message
It’s not just about sheets. It’s about how they feel.
02Upgrading the Visuals
Make premium feel premium.
You cannot ask people to pay premium prices if your ads look cheap. We stopped using boring photos and started shooting beautiful, slow-motion videos.
- Changing the message. Instead of saying “Buy our 800-thread-count sheets,” our ads said, “How to get that $800-a-night hotel feeling in your own bedroom.”
- Showing, not just telling. We filmed close-ups showing how heavy and soft the fabric was, and what it sounded like when you made the bed. We made the digital ads feel real.
03Making the Ads Work Together
From first look to final search.
We built an ad system where Facebook and Google worked as a team.
- Facebook & Instagram. We used our new, beautiful videos to grab people’s attention. If they did not buy right away, we showed them follow-up ads explaining how the sheets stay soft after washing.
- Google Ads. When people saw the Facebook ads and later went to Google to search for “luxury breathable sheets,” we made sure Araz was the first result they saw.
One Connected Strategy
Channel Approach
Social discovery
Facebook & Instagram creative
Follow-up ads
Reassurance and product value
Intent capture
Google search advertising
Premium visual storytelling + more relevant audience reach
04 / The Results
Real, profitable growth.
By making the brand look truly premium and fixing how they sold their products, the business turned around in just 90 days. The case study reports overall sales growth of 210% over the year.
90%+
New customers at full price
Over 90% of new customers bought the sheets at full price, breaking the reliance on constant discounts.
−26%
Lower acquisition cost
More interesting videos helped attract clicks, reducing the cost of acquiring a new customer.
$4.20
Revenue per ad dollar
For every $1 spent on advertising, the brand generated $4.20 back, a 4.2× return on ad spend.
Also reported: +38% average order value through bundling.
“If you want people to pay premium prices, your brand has to look and feel premium. If your ads look cheap, your customers will treat you like a cheap brand. By upgrading Araz’s videos and running smarter ads, they stopped competing on price and became a highly desired brand.”
Have a Similar Challenge?
Are your ads eating into your profits?
If you have a great product but your ads are getting too expensive and you have to run sales just to get customers, you are leaving money on the table. Let’s look at your business.
Let’s Make Your Ads Profitable